Welcome back, and thank you for visiting my little spot on the web. Let me tell you about myself...

About me

Have you ever met someone who lights up when they talk about their work? They love what they do so much that it doesn’t even feel like work to them. They would do it even if they weren’t being paid. I am one of those people. And I consider myself to be very lucky because I get to do what I love for a living. Every day, I wake up excited to go to work. I love the challenges that my job presents and the feeling of satisfaction that comes from solving problems. And I can’t imagine doing anything else with my life.
As a self-taught designer, I have had to be resourceful in my learning. I started by reading books and articles on design and then moved on to watching online tutorials. I also enrolled in a few online courses to gain a better understanding of the basics of design. However, the most valuable lessons I have learned have come from trial and error.
By experimentation, I have been able to develop my own style and approach to design. I am constantly tweaking and refining my process, and I believe that this iterative approach has made me a better designer. The best part of being a self-taught designer is that I have been able to learn at my own pace and follow my own interests. This has allowed me to develop a deep understanding of design principles and workflows.
I firmly believe that good design has the power to make the world a better place. When I see a well-designed product, I can’t help but feel a sense of joy and satisfaction. Knowing that I played a role in creating something that brings happiness to others is incredibly fulfilling. And it’s this passion that drives me to continue learning and growing as a designer.


I’ve always liked being outside, there’s something special about being in nature. Maybe it’s the fresh air or the peacefulness of being surrounded by trees and wildlife. For me, hiking is the perfect way to enjoy all that nature has to offer. I love the feeling of accomplishment that comes with reaching the summit of a difficult hike. And spending time away from the hustle and bustle of city life is always refreshing.
Reading fiction is one of my favourite things to do. I love getting lost in a good book, and novels that go into considerable detail about the universe in which the story takes place are some of my favourites. Reading a good book is the best way to relax and unwind after a long day.

As for me, I am tormented with an everlasting itch for things remote. I love to sail forbidden seas, and land on barbarous coasts.

― IshmaelHerman Melville, Moby-Dick

Poetry enthusiast

I have always been passionate about classical Arabic poetry. It holds certain magic that has always fascinated me. The intricate rhyme schemes and beautiful wordplay create a sense of otherworldly beauty. It is the perfect expression of the poet’s innermost thoughts and feelings, brought to life through the power of language.
The experience of building a website from the ground up prompted me to gain new skills in a variety of disciplines, including front-end development, search engine optimization, and digital marketing.
I am proud to say that my efforts have been successful and that the website I built has evolved to become an active community and one of the most popular Arabic poetry websites on the web.
The website now features over 35,000 poems from more than 200 poets, and is visited by hundreds of thousands of people every month.
I am immensely proud of what the website has become and am committed to continuing my work to ensure that classic Arabic poetry is preserved for future generations.


I began my career in the early days of web design, when building a website was more like coding than design. I was drawn to the challenge of creating something from nothing, and I quickly developed a strong understanding of the underlying technologies.
As the web evolved, so did my skillset, and I soon became proficient in a wide range of design and development tools. In 2010, I made the transition to full-time freelancing, and over the past decade I’ve completed hundreds of projects for clients all over the world.
Sudace Digital Agency (2016-2018)
In 2016 I joined Sudace Digital Agency As a Senior Product Designer. I was tasked with driving all aspects of the design process. This included everything from concept development to execution.
Having a keen eye for detail, I always made sure that our team is delivering creative work that meets the high standards of our clients. We’ve been lucky enough to work with some really big names, and it was always been a challenge to keep up with their expectations. But I’m proud to say that we’ve never failed to deliver on our promise of quality and creativity.
In order to effectively lead the design team, I needed to be able to wear many hats. I often found myself acting as a project manager, art director, and even developer at times to be able to adapt to the ever-changing needs of the project.
Thankfully, I had a great team that I could rely on to help get the job done. Together, we’ve been able to achieve some amazing things. Sudace is now one of the leading digital agencies in Amman and I’m proud to have been a part of its success.
Brackets Technology (2018-2020)
At Brackets Technology, I was in charge of producing end-to-end UX/UI designs for key clients such as Riyad Bank, King Abdullah University of Science and Technology, Saudi Tourism Authority, Petromin, Total, among others.
I led a team of designers who created digital solutions that improved customer experience and increased conversion rates. We worked on a variety of projects, from redesigning websites to developing mobile apps.
I loved working at Brackets Technology, it gave me the chance to use my creativity to solve real-world problems. I’m proud of the work we did and I’m grateful for the opportunity to have worked with such amazing clients.
Equiti Global Markets (2020-present)
Currently, I’m a UX/UI Manager at Equiti Global (a trading company that offers an advanced, secure, and user-friendly experience for traders of all levels.).
I joined Equiti in 2020 and have been involved in designing the platform from the ground up. In my role, I am responsible for creating high-quality end-to-end designs that meet the needs of our clients and users.
I work closely with our engineering and product teams to ensure that our designs are implemented seamlessly and meet the highest standards of quality.
My work revolves around understanding the needs of our users and translating those needs into effective design solutions. I’m constantly striving to find new ways to improve the user experience of our products and make our designs more intuitive and efficient.


Learning, like design, is an ongoing process. There are always new concepts to explore and new skills to master. As a designer, I am constantly looking for inspiration and guidance. Here are some of the books that have helped me shape my thinking and continue my learning journey:
“The Design of Everyday Things” by Don Norman is a classic text that every designer should read. It helps us to understand the importance of universal design principles and how to apply them in our work.
“Designing Interactions” by Bill Moggridge is another essential read. It explores the connection between people and technology, and how we can create meaningful interactions between them.
“The Shape of Design” by Frank Chimero is a more recent book, but it’s a beautiful and thought-provoking exploration of the design process, and how we can use it to make a positive impact on the world around us.