I began my career in the early days of web design, when building a website was more like coding than design. I was drawn to the challenge of creating something from nothing, and I quickly developed a strong understanding of the underlying technologies.
As the web evolved, so did my skillset, and I soon became proficient in a wide range of design and development tools. In 2010, I made the transition to full-time freelancing, and over the past decade I’ve completed hundreds of projects for clients all over the world.
Sudace Digital Agency (2016-2018)
In 2016 I joined Sudace Digital Agency As a Senior Product Designer. I was tasked with driving all aspects of the design process. This included everything from concept development to execution.
Having a keen eye for detail, I always made sure that our team is delivering creative work that meets the high standards of our clients. We’ve been lucky enough to work with some really big names, and it was always been a challenge to keep up with their expectations. But I’m proud to say that we’ve never failed to deliver on our promise of quality and creativity.
In order to effectively lead the design team, I needed to be able to wear many hats. I often found myself acting as a project manager, art director, and even developer at times to be able to adapt to the ever-changing needs of the project.
Thankfully, I had a great team that I could rely on to help get the job done. Together, we’ve been able to achieve some amazing things. Sudace is now one of the leading digital agencies in Amman and I’m proud to have been a part of its success.
Brackets Technology (2018-2020)
At Brackets Technology, I was in charge of producing end-to-end UX/UI designs for key clients such as Riyad Bank, King Abdullah University of Science and Technology, Saudi Tourism Authority, Petromin, Total, among others.
I led a team of designers who created digital solutions that improved customer experience and increased conversion rates. We worked on a variety of projects, from redesigning websites to developing mobile apps.
I loved working at Brackets Technology, it gave me the chance to use my creativity to solve real-world problems. I’m proud of the work we did and I’m grateful for the opportunity to have worked with such amazing clients.
Equiti Global Markets (2020-present)
Currently, I’m a UX/UI Manager at Equiti Global (a trading company that offers an advanced, secure, and user-friendly experience for traders of all levels.).
I joined Equiti in 2020 and have been involved in designing the platform from the ground up. In my role, I am responsible for creating high-quality end-to-end designs that meet the needs of our clients and users.
I work closely with our engineering and product teams to ensure that our designs are implemented seamlessly and meet the highest standards of quality.
My work revolves around understanding the needs of our users and translating those needs into effective design solutions. I’m constantly striving to find new ways to improve the user experience of our products and make our designs more intuitive and efficient.