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Omran Khleifatاقرأ بالعربية

About Omran Khleifat

I'm Omran Khleifat, a product design leader based in Amman, Jordan. I lead UX and UI design and build design systems at scale for fintech and ecommerce products, Arabic at heart.

I'm Director of Product Design at Keyper, a Dubai proptech. Before that I spent six years leading UX at Equiti, a regulated global brokerage, turning separate products into one super app for trading, wealth, gold, and crypto, from first sign-up to the trading chart, and building the design system behind it.

Earlier, at Brackets in Jeddah, I delivered 47 projects for clients including Riyad Bank, KAUST, the Saudi Tourism Authority, and Petromin. I also co-founded two agencies, Sudace and Flocacs, working with MENA clients across fintech, government, education, and media.

I have taught UX for over a decade: university sessions at the University of Jordan and Al-Balqa Applied University, four years teaching UI and UX with The Hope International, and mentoring at Pixellab.

Alongside that I build my own products: Ritla for correct Arabic and RTL interfaces, AdabWorld for Arabic literature since 2017, UXarb for Arabic-speaking designers, and Luqmn, a Socratic AI that guides Arab children to ask and think instead of handing them answers.

Omran Khleifat

Speaking and teaching

Talks at universities, a decade of teaching UX, and mentoring the next generation of Arab designers.

Invite me to speak

Talks I give

  • Designed, not mirrored

    Why flipping an English product fails Arabic users, and what Arabic-first design changes in layout, type, numbers, and copy.

  • Complex made calm: UX for regulated fintech

    Lessons from six years of trading, KYC, and partner products, where every simplification has to survive compliance.

  • Leading design across many products

    Design systems, rituals, and decision-making that keep many teams consistent without slowing them down.

Where I have spoken and taught

  • The University of JordanThe importance of UX design
    TalkAmman
  • Al-Balqa Applied UniversityThe importance of UX design
    TalkSalt
  • Course4 years, Amman
  • PixellabPrinciples of UX Design
    Mentoring2017 to 2020, Amman
  • MSCCWeb Design and Development
    Course2012 to 2016, Amman

Speaker bio

Omran Khleifat is Director of Product Design at Keyper and an Arabic-first product design leader based in Amman. He spent six years leading UX at Equiti, turning separate products into one super app for trading, wealth, gold, and crypto. He has taught UX for over a decade and writes about designing for Arabic users.

عمران خليفات مدير تصميم المنتجات في كيبر، وقائد في تصميم المنتجات العربية أولًا، مقيم في عمّان. قضى ست سنوات يقود تجربة المستخدم في إكويتي، حوّل خلالها منتجات متفرقة إلى تطبيق شامل واحد للتداول والثروات والذهب والعملات المشفرة. يدرّس تجربة المستخدم منذ أكثر من عشر سنوات، ويكتب عن التصميم للمستخدم العربي.

Writing

Articles on Arabic UX, fintech, and design practice.

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