Resume

Summary

Product design leader based in Amman, Jordan, with over 10 years of experience leading UX, UI, and product design from concept to launch. Six years leading UX at Equiti, a regulated global brokerage, turning separate products into one super app for trading, wealth, gold, and crypto; now Director of Product Design at Keyper. Building design systems at scale for fintech and ecommerce products, Arabic at heart.

Experience

1. Director of Product Design

   Keyper, a Dubai proptech, since October 2026

2. UX/UI Manager

   Equiti Group, Aug 2020 to Sep 2026

   • Led UX at a regulated global brokerage, in Arabic and English, from first sign-up to the trading chart. The designs have been seen by 500K+ clients.
   • Redesigned onboarding and KYC: a 140% increase in verified account openings and 30% faster KYC completion.
   • Turned separate products into one super app for trading, wealth, gold, and crypto: 48% growth in conversion across core trading and wealth products.
   • Built two design systems, Duplo for mobile and Equiti Web for web: 40% less design-to-development time and 100% adoption across active products within six months.
   • Led user research and usability testing to make trading simpler: about 70% interaction rate with the new solutions among daily active users.
   • Fostered a collaborative and innovative design team environment, mentoring team members and leading through the scrum process for project uniformity.

3. Senior UX/UI Designer

   Brackets Tech, Jeddah, Jul 2018 to Aug 2020

   • Delivered end-to-end UX/UI design solutions for key clients, completing 47 distinct projects that significantly improved client satisfaction. Clients included Riyad Bank, KAUST, the Saudi Tourism Authority, Aramco, Petromin, and Adwaa' Cinemas.
   • Conducted comprehensive research and user testing, establishing workflows that enhanced design quality and efficiency.
   • Collaborated closely with development teams, ensuring seamless implementation of design concepts.

4. Senior Product Designer

   Sudace Agency, Jan 2016 to Jul 2018

   • Managed the design process for a rapidly growing design agency, leading initiatives to develop and implement visual design systems for 40+ clients.

5. Product Designer

   Flocacs (Flora Studio), Feb 2014 to Jan 2016

   • Directed creative strategies for digital campaigns, achieving high engagement rates across social media platforms and websites.
   • Designed and developed 50+ instructional videos and websites, enhancing brand visibility and user engagement.

Earlier

Built over 150 websites and applications, acquiring a diverse skill set in front-end development, graphic design, SEO, and digital marketing.

Teaching

• The University of Jordan, The importance of UX design, Talk
• Al-Balqa Applied University, The importance of UX design, Talk
• The Hope International, UI and UX Design, Course, 4 years
• Pixellab, Principles of UX Design, Mentoring, 2017 to 2020
• MSCC, Web Design and Development, Course, 2012 to 2016

Products

Founder, designer, and developer.

• AdabWorld (adabworld.com)Arabic literature since 2017: 57,715 classical Arabic poems by 478 poets, and an online community.
• UXarb (uxarb.com)UX and UI design education for the Arabic-speaking community.
• Ritla (ritla.app)Checks that interfaces are correct in Arabic and RTL.
• Luqmn (luqmn.ai)A bilingual Socratic AI for Arab children: it guides them to ask and think instead of handing over answers.

Certification

Professional Scrum Master™, Scrum.org, Issued Apr 2022

Skills

• Leadership and team management
• Product design, UX/UI design, and strategy
• User research and usability testing
• Agile and scrum
• Design systems
• Arabic-first and RTL interface design
• Front-end development (HTML/CSS, JS/jQuery, PHP)

Languages

Arabic (native), English (fluent)