Resume

Summary

Design leader based in Amman, Jordan, with over 10 years of experience leading design from concept to launch. Six years leading UX at Equiti, a regulated global brokerage, turning separate products into one super app for trading, wealth, gold, and crypto; now Director of Design at Keyper. Building design systems at scale for fintech and ecommerce products, Arabic at heart.

Experience

1. Director of Design

   Keyper, a Dubai proptech, since October 2026

2. UX/UI Manager

   Equiti Group, Aug 2020 to Sep 2026

   • Led UX at a regulated global brokerage, in Arabic and English, from first sign-up to the trading chart. The designs have been seen by 500K+ clients.
   • Redesigned onboarding and KYC: a 140% increase in verified account openings and 30% faster KYC completion.
   • Turned separate products into one super app for trading, wealth, gold, and crypto: 48% growth in conversion across core trading and wealth products.
   • Built two design systems, Duplo for mobile and Equiti Web for web: 40% less design-to-development time and 100% adoption across active products within six months.
   • Led user research and usability testing to make trading simpler: about 70% interaction rate with the new solutions among daily active users.
   • Fostered a collaborative and innovative design team environment, mentoring team members and leading through the scrum process for project uniformity.

3. Senior UX/UI Designer

   Brackets Tech, Jeddah, Jul 2018 to Aug 2020

   • Delivered end-to-end UX/UI design solutions for key clients, completing 47 distinct projects that significantly improved client satisfaction. Clients included Riyad Bank, KAUST, the Saudi Tourism Authority, Aramco, Petromin, and Adwaa' Cinemas.
   • Conducted comprehensive research and user testing, establishing workflows that enhanced design quality and efficiency.
   • Collaborated closely with development teams, ensuring seamless implementation of design concepts.

4. Senior Product Designer

   Sudace Agency, Jan 2016 to Jul 2018

   • Managed the design process for a rapidly growing design agency, leading initiatives to develop and implement visual design systems for 40+ clients.

5. Product Designer

   Flocacs (Flora Studio), Feb 2014 to Jan 2016

   • Directed creative strategies for digital campaigns, achieving high engagement rates across social media platforms and websites.
   • Designed and developed 50+ instructional videos and websites, enhancing brand visibility and user engagement.

Earlier

Built over 150 websites and applications, acquiring a diverse skill set in front-end development, graphic design, SEO, and digital marketing.

Teaching

• The University of Jordan, The importance of UX design, Talk
• Al-Balqa Applied University, The importance of UX design, Talk
• The Hope International, UI and UX Design, Course, 4 years
• Pixellab, Principles of UX Design, Mentoring, 2017 to 2020
• MSCC, Web Design and Development, Course, 2012 to 2016

Products

Founder, designer, and developer.

• AdabWorld (adabworld.com)Arabic literature since 2017: 57,715 classical Arabic poems by 478 poets, and an online community.
• UXarb (uxarb.com)UX and UI design education for the Arabic-speaking community.
• Ritla (ritla.app)Checks that interfaces are correct in Arabic and RTL.
• Luqmn (luqmn.ai)A bilingual Socratic AI for Arab children: it guides them to ask and think instead of handing over answers.

Certification

Professional Scrum Master™, Scrum.org, Issued Apr 2022

Skills

• Leadership and team management
• UX/UI design and strategy
• User research and usability testing
• Agile and scrum
• Design systems
• Arabic-first and RTL interface design
• Front-end development (HTML/CSS, JS/jQuery, PHP)

Languages

Arabic (native), English (fluent)